COMME DES GARÇONS | embrace the avant-garde
CHALLENGE: conceptualize a fashion brand.
INSIGHT: our most popular clothing line is the least representative of our brand identity.
IDEA: reestablish ourselves as the pioneers of avant-garde style and invite the world to see fashion like we do.
social media filter | the lens of cdg
see avant-garde fashion like we do. literally.
ooh | right. wrong.
ooh | it’s not all that strange
ooh | seeing clearly
ooh | art & emotion
ooh | embrace the avant-garde
ART DIRECTION: melissa chan | COPYWRITING: chloe boscov-brown