GOPUFF | what would you order?
CHALLENGE: create a TikTok campaign that expands Gopuff’s brand awareness beyond the college circuit.
INSIGHT: people already like what they like. instead of pushing heavily branded content that will get skipped instantly, we’re creating niche content that taps into people’s favorite pop-culture moments and relatable situations.
IDEA: a series of niche What Would Blank Order TikToks based on everyone’s pop-culture faves.
tiktok | astrology + zombie apocalypse
pisces? scorpio? libra? what would your sign gopuff at the end of the world?
tiktok | succession
what would the roys order?
…or make their assistants order for them?
tiktok | brooklyn 99
fighting crime sure builds up an appetite…
ART DIRECTION: aro choe | COPYWRITING: chloe boscov-brown