DIGIT | digit. save it. do it.

CHALLENGE: in a sea of financial management apps, how can we reach college students?

INSIGHTS:

1) for busy college students without a moment to spare, simple is key.

2) college students ignore branded ads, posters, and pop-ups… but they love free stuff—even if it’s branded.

IDEA:

1) raise brand awareness with a OOHs, socials, and a series of free stickers and merch featuring digit bot (& friends)

2) increase app sign-ups with a reward stunt featuring digit x the weeknd.

digit. save it. do it.

download digit. start saving. do anything.

ooh | peru it.

ooh | groove it.

socials

stickers

digit x the weeknd

if enough students rally together and start saving with digit they can earn a free concert with the weeknd.

merch | phone cases, totes, pins

ART DIRECTION: yuanqi “alice” yan | COPYWRITING: chloe boscov-brown