NETFLIX | the red and black pub
CHALLENGE: create excitement for non-english language content amongst UK audiences, and leverage this as a conversation driver among fans of entertainment.
INSIGHT: after years of travel restrictions and lockdowns, people are starting to spend their nights out again… away from the couch. instead of losing our audience to a night out, let’s meet them where they’re going—to the pubs.
IDEA: introduce the UK to international netflix content through food, games, and beer.
case study | d&ad
ooh | the call outs
& the challenge that ends with a pint.
in app | beer tracker
fill up your digital pint by watching international netflix content.
the red and black | locations
london. edinburgh. belfast. glasgow.
the red and black | food & drink
the red and black | trivia
win a round, win a pint.
the press | articles
ART DIRECTION: sophia flissler & melissa chan | COPYWRITING: chloe boscov-brown